English Spanish

Guided Purchasing

Banner Stand or Hanging Banner? How to Make Your Choice


It’s widely believed in the advertising industry that banners are one of the best ways to advertise—and for good reason. In a world increasingly dependent on digital media, physical advertising is becoming more and more memorable. While it can’t be denied that physical advertising now has to share consumers’ attention with digital advertising, it’s a simple fact of life that people will always physical ads are more appreciated by consumers.

For example, even with products like Amazon’s Kindle now available for less than $100, most people still prefer reading physical books. Something about seeing the book as a real object, that can be felt and interacted with, makes them feel more real. This idea is reflected in studies, as well, which show that people better retain information when reading from a physical source. So, really, the question is this: which physical source is best for advertising?

In this month’s blog post, we’re tackling whether banner stands or traditional hanging banners are best for your brand.

The Perks of a Banner Stand

Banner stands are the perfect choice for long-term outdoor ground signage. Unlike hanging banners, which people generally need to look up at, a strength of banner stands is that they can be seen at eye level. Additionally, if you have a drive through area for customers, banner stands may be a uniquely strong choice for you. While customers wait in the drive through, they read the banner stands you’ve set up, reliably spreading your message to customers both new and old. For this reason, we banner stands are best used for bank and credit union drive through lanes, fast food providers, coffee shops, and more.

Here at BannerFlex, we offer the GMS Messenger banner stand. On top of the perks we’ve already mentioned, the GMS Messenger also offers:

  • Both 48” and 72” long banner sizes
  • Widths of 16”, 18”, 20”, and 24”
  • Permanent bolting options for a lifespan that lasts years
  • Custom stand colors
  • And more

For more information on our GMS Messenger banner stand, click here to view the details

How to Tell if Hanging Banners Are Best for You

If you’re looking for a more traditional approach to banner advertising, then hanging banners may be the perfect choice for you. Compared to banner stands, hanging banners don’t take up any floor or walking space, add a sense of prestige to almost any environment, and can be placed almost anywhere there’s a light pole.

Our banner brackets and other banner hardware not only allow you to hang a wide variety of banner sizes, but they’re also robust, long-lasting options that can spread your message over the course of years. In fact, our banner brackets come with 12-year warranties. That’s right—we have so much faith in the strength of our banner brackets, we’ll replace yours for free after over a decade of use.

Other benefits of hanging banners with our banner brackets include:

  • Strong, corrosion-resistant aluminum
  • Fiberglass arms that withstand windspeeds up to 100mph
  • All static, unmoving parts that won’t wear out
  • Banner width support for 24” and 36” banners

To find out more about our traditional hanging banner options, click here.

If you have a message to spread, then our professionals here at BannerFlex are here to help you spread it. Equipped with decades of experience, 12-year warranties, and banner hardware that simply cannot be beaten, BannerFlex is in your corner. Click here to contact us today.

Tags: banner bracket, banner hardware, banner stand

The BannerFlex Guide

The BannerFlex Guidebook was created for anyone looking to use banner brackets to hang vertical street banners. Filled with the information that you need to make an informed decision, the book aims to educate readers about the benefits of the BannerFlex system. From the use of fiberglass arms and stainless steel bands to the use of "canted" banner arms, BannerFlex is engineered to maintain a taut, visually appealing installation that mounts to every light pole's exact cross section. To learn more about the best possible choice for exterior light pole banner hardware, download the BannerFlex Guidebook.


Customize This