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Guided Purchasing

How to Determine the Innovator's Brackets from the Imitator's Brackets

Banner Bracket Hardware

Consort Display Group was the first banner company to design light pole brackets specifically with performance in mind. Prior to this, brackets consisted of steel pipe arms, welded to steel collars, that were then bolted to light poles. The steel would bend in the wind, collars were rarely tight enough on the varying-sized poles, and banding would often loosen during wind storms. These hardware errors also affected the banners, which would often rip and tear during wind gusts. Moreover, the steel rusted quickly and became an eyesore.

Kalamazoo Banner Works discovered a solution to these issues. In the 1980s, KBW introduced a line of fiberglass arms, incorporated a stainless-steel banding that took the exact shape of each light pole’s cross section, and developed and patented the BannerFlex® D3 “adjustable” bracket. The D3 was the first banner bracket created to use flexible fiberglass arms rather than steel rods.

The use of fiberglass adds flexibility, while maintaining strength. To insure adequate strength and durability, KBW contracted to undergo the first full-size wind tunnel tests in 1984 at the GM Aeronautical Laboratory in Detroit. Subsequently, KBW has performed 4 other tunnel tests. Three smaller tests were performed at the University of Michigan tunnels in 2001 and the fourth was a comprehensive full-size test at the Jacob-Sverdrup facility in Allen Park, Michigan in 2002.

The BannerFlex® D3 banner bracket system also underwent years of extensive research and engineering (35 to be exact!) and quickly became the most trusted and most recommended banner hardware in the industry.

Each D3 bracket is comprised of heat-treated aluminum giving each bracket superior strength and durability. The corrosion resistant brackets can be powder coated, in bright Aluminum or Black, and will not rust. The brackets cantilevered castings allow wind energy to be transferred from the banner to the fiberglass arm. This keeps the banner trim and in tension and promotes banner longevity.

BannerFlex brackets have become more and more popular, and are now an industry standard. Because of this, other manufacturers have attempted to replicate the product.

Imitation products often fail and create issues for the consumer, as well as safety hazards. So how can you tell imitation apart from innovation?


KBW BannerFlex Brackets

  • Pultrued fiberglass adds flexibility, while maintaining strength.
  • Strong Corrosion Resistant Aluminum
  • 4 Degree cant adds tension to the installation and a well presented banner.
  • Carries the industries longest warranty of 10-years.
  • Wind Tunnel Tested.
  • Bright Aluminum or Black Powder-Coated.
  • Manufactured in the U.S.
  • Over 35 years of product research.
  • Trust the Innovators, not the Imitators!


Imitators Brackets

  • 5 Year Prorated warranty.
  • Aluminum finish only.
  • Flexible Fiberglass rods.
  • Non-Wind tunnel tested.


Tags: banner brackets, banner hardware, bannerflex

The BannerFlex Guide

The BannerFlex Guidebook was created for anyone looking to use banner brackets to hang vertical street banners. Filled with the information that you need to make an informed decision, the book aims to educate readers about the benefits of the BannerFlex system. From the use of fiberglass arms and stainless steel bands to the use of "canted" banner arms, BannerFlex is engineered to maintain a taut, visually appealing installation that mounts to every light pole's exact cross section. To learn more about the best possible choice for exterior light pole banner hardware, download the BannerFlex Guidebook.


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