How does the standard rod differ from the Airow rod?

The "standard rod" is a round, pultruded fiberglass rod which is consistently strong through the full length of the rod. In explanation, pultruded means that all the glass fibers are parallel and running the full length of the rod. There are thousands of products using this technology such as fishing poles, bicycle flags and our Dori Pole Pennant System. For light poles that are strong enough to have the bracket dissipate less wind the less expensive regular round rod banner brackets are the perfect choice. We've manufactured this type of bracket for over 30 years and it is still our best seller.

The premium BannerFlex® Airow® is a modified version of this technology where the rod is still pultruded but the shape tapers eccentrically down to the outer edge, much like a fishing pole. This makes it more and more flexible from the main casting at the pole to the end. That is, where the most strength is needed at the pole, the arm is thicker. At the outer edge less and less strength is required. In this case, the word "eccentric" refers to the fact that the top of the rod of the top bracket is rounded to protect the banner hem and the reverse is true of the bottom rod where the bottom is rounded. It is, in fact, the same rod for both applications but simply turned "upside down" at the bottom hem.