Blog

We’ve been getting better at spilling for years; when you’re in the business of designing banner hardware like we are, spilling – wind spilling anyway – is a virtue. We’ve been transforming the street banner industry for decades, and we won’t be stopping any time soon. From our fiberglass arms to our wind tunnel testing, we’re always looking for ways to help street banners last longer by improving our banner hardware. 

Here in Michigan, and many other places, Labor Day marks the end of summer. Changing over to autumn often means changing out banners to highlight school pride and upcoming annual events. The autumn season is often the beginning of new schedules and new routines – the perfect time for fresh eye-catching banner artwork. Let us suggest a few fall-specific applications for your current or expanding street banner collection.

BannerFlex banner brackets are resilient. We’ve continued to learn and improve our products over the last three decades and are confident that we offer the best bracket hardware on the market. You might notice that our brackets feature two different banner rod styles, the round arm and the Airow rod. Let’s explore their similarities and differences so that you can decide which style is right for you.

Marketers know that banners make branding easy – vibrant graphics mounted on rock solid hardware allow you to tie spaces together with a consistent look. At Bannerflex we understand that when working on a streetscape, campus, or retail location you may need to attach banners to a variety of surfaces. Luckily, Bannerflex hardware sets the industry standard for quality and flexibility.

With new student orientation quickly approaching, we often see Colleges, Universities, and High Schools sprucing up their campuses and preparing to "Welcome" new and returning students. One extremely effective way to spruce up the grounds, and facilitate school pride, is to add light pole banners. A splash of color with the college or universities logo, or this year's tag line, quickly enhances campus grounds. 

Street pole banners are a staple in many communities. They can be seen lining the streets with a holiday theme, welcoming residents and visitors to the community, or showing college pride in the area around a city or town's college campus. In this post we will look at three of the most popular reasons for displaying street pole banners.

A lot of cities and towns are marked by street pole banners that line the streets in their neighborhoods. Whether it be a seasonal or holiday theme, a way to welcome residents and visitors alike to their town, or showing high school or college pride – Kalamazoo Banner Works Banners held up by BannerFlex banner bracket hardware can be found adorning towns all over. In this post, we will discuss three popular reasons KBW street pole banners are displayed in many communities. 

In order to ensure absolute quality, BannerFlex, in 1984, decided to contract with the GM Aeronautical Laboratory in Detroit. At this high tech laboratory facility data is collected and used to guarantee that BannerFlex’s banners and banner bracket hardware and other equipment is where it needs to be in strength and durability. Since we did our first test in 1984, we have done three more tests as technology has improved and new ideas have developed. We combine the data obtained from these tests with computer modeling and the data we acquire from strength testing that is done on our manufacturing site. This compiled data has made it possible for us to create our completely unique Wind Force Calculator Program that is available on our website. 

Consort Display Group was the first banner company to design light pole brackets specifically with performance in mind. Prior to this, brackets consisted of steel pipe arms, welded to steel collars, that were then bolted to light poles. The steel would bend in the wind, collars were rarely tight enough on the varying-sized poles, and banding would often loosen during wind storms. As the BannerFlex D3 brackets became more and more popular, and the industry standard, manufacturers began to imitate the product. How can you tell the difference between the innovators and the imitators?

We're very proud to be the first company to use fiberglass arms for light pole banner mounting. Not only were we the first, we changed the industry as a whole. If you're walking down the street and look up at a vertical street banner, check out the hardware that is holding the banner on the pole, chances are it will be a white or off-white pultruded fiberglass rod. This technology, that we developed over 30 years ago, is used by almost every bracket manufacturers.